Our privacy principles
- We take your privacy seriously.
- We are committed to protecting the security of your personal information.
- We comply with data privacy laws when using your personal information.
- We only use it for lawful reasons you expect or that we explain to you in this document.
- We will limit our collection and use to details we really need or which you have provided.
- We will explain your rights to control your personal information to you and how to use them.
We want you to understand:
- What personal information we collect about you and where we get it from
- What we do with your personal information
- Who we share your personal information with and why
- Where we send your personal information outside Europe
- How we keep your personal information secure
- How long we keep your information and why
- Your rights and how to use them
- Other details you should know
1. What personal information we collect about you and where we get it from
We collect most information directly from you when you order or buy from us. We get technical details from the devices you use to access our apps and websites and from cookies which tell us what you look at online, where and when. Like most other websites, our technology also lets us know when and how you use our websites, such as when you have added to or abandoned your basket or filled in a form.
The personal information we collect and use will depend on why we need it. We will only collect the personal information we believe we need to use, or which you have agreed we can collect from you or agreed someone else can share with us.
2. What we do with your personal information
We need to collect and use lots of information about you so that you can use our websites and apps, shop in our stores, buy things from us and learn about our offers and new arrivals. We also need to use some details to prevent and detect fraud.
We look at and learn from your browsing, shopping and how you respond to our marketing to understand what sort of customer you are and predict what products we have that you may also be interested in. We try to show you adverts and offers we think you will like tailored to you based on stuff like your location, including what we know about you including through our apps, websites and other websites you visit, relying on the extra understanding about you which ad providers and social media platforms have collected with your consent.
Our use of your details will depend on you and what you are doing: browsing or buying, if you are new to us or a registered customer. Use will be different on-line and in-store but we will try to join up details of our relationship with you in store and online in our records, even if you use different devices online. We explain our lawful reasons for use of your personal information in our detail section. You can access this by scrolling to “Additional Details”.
3. Who we share your personal information with and why
We use suppliers and service providers, such as for delivering orders, or dealing with card checks and payments. These include other group companies and external contractors. We only share the personal details they need to know for their services and we make sure your privacy is respected and protected.
We share personal information with third parties when you have told us that we can share, or them that they can share, or you agree we can share your information, such as when you register to use a ‘Style adviser’ function we offer which is provided by a third party, or with third party ad providers, such as social media platforms or Google, so our adverts are shown to you. We will share agreed details with third parties for the purpose of enabling the service which you have sought to use.
We will provide personal information about you to the police, fraud prevention and credit reference agencies when we have to by law, or when we deem necessary to prevent fraud. If we decide to reorganise or sell all or most of our business, your personal information may be transferred to the buyer of the business but we will never sell your personal information to third parties for them to market their products to you.
4. Where we send your personal information outside Europe
Business for us and many suppliers is international so your personal information may, at times, be handled in a location outside Europe. When this occurs, we take care in ensuring the security of your information. In the event you ask us to deliver your order outside of Europe, we need to send limited details outside of Europe to fulfil this request.
5. How do we keep your personal information secure
Our people understand how important it is to keep your personal information safe and secure. We take steps online and in store to keep our stores and offices, systems and records secure.
6. How long we keep your information and why
We will only keep your personal information for a limited period of time. This period will depend on a number of reasons, such whether we still need to deliver to you, or you have an account with us, or we are providing ongoing customer care to you. Sometimes we must also keep your information by law, to deal with a regulator or where required by our insurers. We delete your personal information at your request where possible and we won’t keep it for longer than we should or need to for the provision of a service and for communicating with you.
7. Your rights and how to use them
You have rights to find out about how and why we use your personal information and to control its use. These include rights to access and correct your details, in some cases to ask us to limit or stop our use of them and even to delete them. Where we use your personal information based on your consent, you have the right to change your mind and you can always unsubscribe from our direct marketing to you, by simply clicking unsubscribe in a marketing email, or in this policy.
Your privacy matters, so we have appointed a Data Protection Officer and have a Data Protection Team to help. You can get in touch with our Customer Care team for help with data protection matters at email@example.com.
From time to time we will update this policy. We’ll always send you a copy in the event of material change but if minor changes are made, we won’t bombard your mailbox. You can, of course, check back here for updates in the mean time!
Cookies are information entered on the user's browser when you visit a website or use a social network with your PC, smartphone or tablet. Each cookie contains different data such as, for example, the name of the server from which it originates, a numeric identifier, etc. .. Cookies can remain in the system for the duration of a session (that is, until the browser used for closing is closed. browsing the web) or for long periods and may contain a unique identification code.
Cookies are information entered on the user's browser when you visit a website or use a social network with your pc, smartphone or tablet. Each cookie contains different data such as, for example, the name of the server from which it originates, a numeric identifier, etc. .. Cookies can remain in the system for the duration of a session (that is, until the browser used for closing is closed. browsing the web) or for long periods and may contain a unique identification code.
• Technical cookies :
Some cookies are used to perform computer authentication, session monitoring and storage of specific information on users who access a web page. These so-called technical cookies are often useful because they can make browsing and using the web faster and faster, because for example they intervene to facilitate certain procedures when you shop online, when you authenticate yourself to restricted access areas or when a website automatically recognizes the language you usually use. A particular type of cookie, called analytics, is then used by website managers to collect information, in aggregate form, on the number of users and how they visit the site, and therefore to elaborate general statistics on the service and its use.
Profiling cookies :
Other cookies can instead be used to monitor and profile users while browsing, study their movements and habits of consulting the web or consumption, also for the purpose of sending advertising of targeted and personalized services (so-called Behavioral Advertising). We speak in this case of profiling cookies. It may happen that a web page contains cookies from other sites and content in various elements hosted on the page itself, such as advertising banners, images, videos, etc. .. These are the so-called third-party cookies, which are usually used for purposes. of profiling. Given the particular invasiveness that profiling cookies (especially third-party ones) can have in the private sphere of users.